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Defamation, Libel And Slander: Why SMEs Should Understand Them
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Defamation, Libel And Slander: Why SMEs Should Understand Them

In the digital age, everyone should know the basics.

How much do you know about defamation, libel and slander? If you’re not a journalist or a legal professional, then the answer might sit somewhere between ‘not very much’ and ‘nothing at all’. Does that really matter, though?

In a word, yes. Say or write the wrong thing in the wrong place, and both you and your business could end up at the wrong end of a costly lawsuit. Courts frequently order organisations and individuals to pay thousands and even millions of pounds in damages – enough to put some firms out of business completely.

Many years ago, this would have mainly been a problem for magazine and newspaper publishers, but the internet has changed all of that. Now everyone can be a publisher with almost no effort, reaching potentially millions of people via social media, blogging and YouTube. And that means any one of us could be sued for defamation.

It makes sense, therefore, to have at least a basic understanding of what defamation, libel and slander are, and how you can stay on the right side of the law.

First a few examples.


Two businessman finger have argument and isolated on white - defamation
When you're angry, it's all too easy to lose perspective and say something that crosses the line.


Express Newspapers Vs The McCanns

In March 2008, Express Newspapers, which owns publications such the Daily Express and the Daily Star, paid a £550,000 settlement to the parents of Madeleine McCann, after it wrongly suggested that the couple were responsible for the death of their missing child. Several of the group’s papers also printed front-page apologies. It’s impossible to know what would have happened had the case gone the distance, but it seems likely the damages would have been even higher – hence the settlement.

Monroe Vs Hopkins

A case that did go the whole way saw professional muck-raker Katie Hopkins being ordered to pay food blogger Jack Monroe £24,000 in damages, plus £107,000 of legal costs, for two libellous posts that Hopkins made on Twitter.

Without any kind of justification, Hopkins accused Monroe of defacing a war memorial or condoning such action. In fact, Hopkins had confused her with Laurie Penny, a completely different writer. She did try to launch an appeal, which was promptly and quite rightly rejected. Hashtag funny.


Katie 'Troll' Hopkins - defamation
Katie Hopkins has a long history of saying exactly what stupid people are thinking. Image source: www.sobadass.me


Yachting World Vs The Walkers

Although a lower amount was eventually agreed between the two parties, in 1994, IPC Magazines was initially ordered to pay a boat building firm £1.5 million, after it published a libellous review in Yachting World magazine.

The review, it seems, contained several inaccuracies and essentially said the product didn’t work. At least that’s what John and Jean Walker of Walker Wingsail Systems claimed, and the jury agreed.

Defamation, Libel And Slander: What’s The Difference?

Put plainly, libel applies to permanent defamation, such as writing or photographs, while slander relates to transient defamation, such as speech. The Oxford Dictionary defines defamation as “The action of damaging the good reputation of someone”. As Law On The Web says:

“it can be considered defamation in the following cases:

  • it is a discredit to the person
  • it causes the regard in which the subject is held by others to be lowered
  • it causes the person to be shunned or avoided
  • it causes the person to be the subject of hatred, ridicule or contempt”

Of course, like most areas of law, it’s a lot more complicated than that, and courts will have to consider things like whether the defamation influenced ‘right-thinking’ members of society and whether it led to monetary loss.

There are, however, defences against charges of defamation:

  • Truth – Quite simply, if you can prove your defamatory statement is true, then it’s justified.
  • Honest opinion – Exactly what is sounds like. If your defamatory statement was your honest opinion, it’s something an honest person might think and you can show an apparent basis for holding that view, then you should be okay.
  • Public interest – What qualifies is open to interpretation, but even a false statement can be protected from a defamation charge if it’s shown to be a matter of public interest.
  • Absolute privilege – This applies to special situations, such as court proceedings and parliament. Basically, it means you can say what you like, and you can’t be sued for it.
  • Innocent dissemination – This is a defence that an ISP, a web search firm or a printing company might use. It requires defendants to prove they had no knowledge of the defamatory content, no reason to believe it would be defamatory and that they were not in any way negligent.

What Does This Mean For You?

We’re not legal experts, and there’s a reason lawyers spend years studying this stuff. Nevertheless, we can offer some very general advice. First and foremost, don’t make claims you about people or organisations that you know to be untrue. That seems obvious, but people all too easily get caught up in online rows and angrily write things they can’t justify.

For proof of that, look no further than Elon Musk, the multi-billionaire founder of Tesla and SpaceX. On Twitter, he accused someone of being a “pedo” despite having no reason or evidence for that claim. His baseless accusation was aimed at Vernon Unsworth, a British cave diver who helped in the high-profile rescue of 12 children trapped in a cave in Thailand. This came out of a disagreement about whether Musk’s submarine technology could be used in the rescue attempt. Unsworth disagreed, calling it a PR stunt, so Musk, as part of a series of tweets, wrote, “We will make one of the mini-sub/pod [sic] going [sic] all the way to Cave 5 no problemo. Sorry pedo guy, you really did ask for it.”


Elon 'Possibly About To Be Sued' Musk - defamation
Cheeky billionaire chappy Elon Musk - occasionally accuses people of being paedophiles, but otherwise a top geezer (according to his fanbase).  Image source: www.flickr.com/photos/jdlasica


To make matters worse, Musk’s response to criticism over that tweet was to double down on the slur: “Bet ya a signed dollar it’s true.” At the time of writing, the tweets have been deleted, and Unsworth is said to be considering legal action.

Mr Unsworth might also like to aim his legal team at many of Musk's Twitter followers, who decided it would be a good idea to weigh in with comments like "How do YOU know he isn't a pedo?" and "Why else would a man expat to Thailand?" Although they're not directly stating that Unsworth is a paedophile, they're clearly insinuating that he is, and in defamation cases, which are civil cases, it all comes down to what's known as the balance of probabilities - no need for proof beyond all doubt here, people.

Each one of these new defamatory statements is a new offence, and Unsworth could take every one of these people to court. And in case anyone is wondering, repeating a libellous statement is considered an offence too. That means anyone who retweeted Musk's libellous tweet or one his follower's libellous tweets could find themselves in court as well (bless 'em). If he really wanted to, Unsworth could do very well out of this.


Musk's morons - defamation Why would a man who's a diver move to a country known for diving to start a diving company? WHY?


It’s also sensible to keep your business social media accounts only for business. Write something defamatory on your business Twitter account, for example, and you could find both you and your business being sued, increasing how much you might need to pay in damages.

Most important of all is to just be respectful to others, including competitors and opponents. Disagreeing with someone or not liking something is fine, but don’t do what Elon Musk did and start making things up. Even if you think it’s a throwaway comment, a court might think differently, and you’ll soon regret ever saying anything at all.

Disclaimer: This article is not intended as legal advice. Please consult a qualified legal professional for specific information about defamation, libel and slander, or any other matters of legal process. 

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