Disaster Recovery sometimes sounds a little ominous, but is actually the digital equivalent of a fire drill, backed up by a digital fire brigade. Just as companies do not want their offices to burn down in a real fire, nobody wants to implode due to a nasty hack, hardware failure, or human error. As the majority of today’s business is conducted online, the digital space is equally as important as the physical space. Here are four of the benefits that protecting that space can bring.
1) Business Continuity
Every minute lost is a loss of income. This can be both immediate – such as online checkouts not functioning – to the longer term, such as a loss of reputation denting the brand identity. Business continuity requires companies to rise above problems and keep functioning, and this necessitates an immediate return to operations following a disaster. Good planning enables various strategies to be put into place that make business continuity possible.
2) Problem Prevention
The statistic that a business is hacked every 14 seconds is a famous one. However, one of the reasons this prevalence is so high is that companies have vulnerabilities in their systems. One of the main goals of a disaster recovery system is to identify weaknesses and put barriers in place long before a problem can manifest. This stops disasters in their tracks.
3) Staying On The Right Side Of The Law
When it comes to data breaches, businesses hold all of the accountability. This can be nerve-wracking at the best of times, but is made more challenging due to the ever-shifting nature of cyber criminality. This gives companies the options of either paying to train their own dedicated in-house disaster recovery team, or working with experts to ensure that their systems are compliant. Or – of course – ignoring the risk and ending up with a hefty fine and loss of reputation!
4) Enhanced PR
Consumers like to know that a company is reliable, responsible, and safe. Brand loyalty is one of the biggest drivers of growth, and brand identity is all about delivering the perfect package whilst maintaining the perfect image. Brands that are unable to recover from IT failure experience a range of unpleasant – and very public - fallouts. On the other hand, brands that go out of their way to ensure that their service is exemplary quickly build a strong reputation.
What Next?
Whether the requirement is for business continuity, GDPR compliance, PR, or simply preventing problems from happening in the first place, every company benefits from Disaster Recovery strategies. For more information, please call 0333 900 9050.
Image source: Pixabay
